Author Archives: schatzi

Social Media Marketing and SEO

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Social Media Marketing and its powerful reach

Few companies are using social media marketing to its full extent. Many think they have done their job by creating a Facebook Fan Page and posting news on it everyday, gathering a modest following, posting a video, putting “Like” links on their website etc. That is nice but you are not promoting and networking your business.

Facebook is approaching 1 BILLION users. What happens when you promote to 1,000 people that “Like” your fan page… Answer – each user has approximately 100 friends – your promotion reaches 100,000 people, of which many can help network your brand, purchase your product or service, and virally spread the word or pass on an important source for information. It’s important when marketing in Social Media to also utilize SEO marketing and diligently work the social media account. The returns are absolutely remarkable. What most CEOs do not realize is that Facebook is becoming a Search Engine / Social site / Community and advertising power house! We predict that within the next decade Facebook will challenge Google in searches and as a one stop communication and information source. Now is the time to start your marketing efforts on the world’s largest marketing platform. Let’s take a closer look…

Do you have a custom Blog that is syndicated and fed to publications, social media, web resources, and a subscriber base? Is your product or service updated frequently on the social networks with promotions, interactive pages that feed traffic and revenue to your web site and company? That is just the tip of the iceberg, as the purpose of Social Networking in the business world is “Networking” and “Marketing” your company to current and prospective clients and applicants. You must optimize your social network accounts, create interactivity, incentives, and market that in various ways. To be truly effective, you must cross network and market your Social Media accounts with your web presence. Each Social Network venue has it’s own set of special tools, functions, and advantages that work hand in hand with each other as well as external online marketing opportunities and your company website. When used and employed correctly, they are a tremendously powerful marketing medium that brands your company and attracts new business more than any media source you may use. We have some clients that actually rely mostly on Social Media Marketing and referrals for new business because it is truly that effective!

Social Media Marketing is also supported by internal marketing techniques, the engine that drives the Social Networking vehicle forward. Digital communications via video and interactive calls to action, digital newsletters, emails and live feeds with interactivity to communicate with your company on a regular basis are just some of the underlying support mechanisms used to market your brand and offerings and keep your market interested and in touch.

A good marketing company will work and build your marketing plan each and every day and generate new income for their clients and keep updating the functionality and employing the broad spectrum of applications that become available within each venue. For instance, The FBML application will soon be phased out in favor of new applications supported by Facebook such as IFrames. In each case, the results will be a steady increase in quality clients, renewed interest from current and past clients and build your brand and base. Your company’s website will also realize increasing visits from month to month and all this translates into consistent revenue increases and larger market share over time with increasing revenue that far exceeds Investment – ROI is the fundamental objective of successful marketing… and Social Media | SEO marketed correctly and with dedication is what so many Companies are lacking in today’s competitive environment.

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Advantages and Disadvantages of an Online Business

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Online business has a lesser start-up cost as opposed to other types of business that you will have to rent a space and buy different equipment and materials before you can actually begin selling. It will make you save from having to hire a number of employees since internet business only requires maintenance and enhancement of the site and the products that you offer.

You will be freed from thinking of the hassle that if your staff will resign immediately, there will be no one to man your place. Furthermore, you need not to worry about paying overhead costs that you usually do if engaged in a business with a physical space. As a beginner, you can look for a domain at a cheap cost and you can also avail of the free domain and hosting valid for one year.

People from all over the world are lured to use the internet for various reasons, may it be for research, finding a match or simply because they want to purchase something. It has become a trend for most consumers these days because surfing the internet is very easy and convenient. Think of the accessibility of this phenomenal innovation. You can sell your products and services both in the local and international markets which means that you can boost the potentials of your business.

You can reach out to any part of the world with your products to be seen without having to spend additional expenses when you sell locally. With online business, you can acquire new customers and invite boundless opportunities at a relatively low cost.

In the internet business, you can increase your profits in no time because you get the advantage of offering your products twenty four hours a day seven days a week. Online shoppers can order or make inquiries anytime, anywhere at their convenience without having to deal with any additional costs on your part. Your customers can enjoy their physical comfort by paying you through several internet banking tools.

If you have gained the trust and confidence of your customers, there is no reason for them not to promote your site to their friends and relatives whose interests exactly fall on the type of products and services that you offer. You will need to establish a good relationship with your clients so that they will continue supporting you.

With your business right at your own home, you can ultimately enjoy the perks of giving more quality time with your family and being your own boss. You may find it difficult for you to manage your time if you are employed in a regular job because you have to deal with the 8-10 hours of spending your time at the office. It may be hard for you to stand the fact that your boss is putting a lot of pressure on you to beat deadlines.

Now, is the time to build your own business and the wisest decision is to venture in an online business which will provide you with greater possibilities of earning a considerable amount of money without sacrificing your time for family.

Because your site is open to the public, there is a tendency that your web visitors or even your customers will copy your concept and your marketing strategy. If people will realize that they can also do exactly what you are doing to gain profits, then they will compete with you. They won’t mind if they make a duplicate with every inch of detail of what you have conceptualized, so long as they know that they can soon be earning from this.

Online business can give the feeling of being isolated both for the entrepreneur and the clients. Sometimes, it is hard to build a good and trusting relationship when you do not see the people you deal with. Since there is a limited close acquaintance between you and your client, the chance for them to be a return visitor is indeed slim. Therefore, you will definitely need a lot of extra effort to establish trust with your potential customers to make them buy what you are offering and keep them coming back for more.

There has been numerous reports of credit card fraud which makes customers reluctant to purchase online. With the increasing cases of fraudulent events, people are so afraid to even give the details of their bank account number allowing them to opt for shopping in the malls.

To make money online, there are definite and infinite chances for you to succeed. All you need is pure determination and the earnest desire to bring forth the success of your chosen venture. Like any other conventional business, online business has its perks and hazards, you just have to develop a positive attitude that in time, you can achieve countless benefits.